Branding Potential
The show provides an opportunity to focus awareness on both the real events of the band’s rise in the early 1970s, along with showcasing the unique world of the show.
This two-pronged approach can draw in both existing fans and brand new viewers in demographics that may not know who Alice Cooper is (crazy, but they’re out there), or do not listen to classic rock.
The beautiful and strange world of Billion Dollar Babies has the potential to attract a massive new audience for the band, and their timeless catalog..
Alice Cooper’s music has a global audience
Fans who love the music will watch the show, and those who don’t know who Alice Cooper is will be drawn in by the world and story
“I stole everything from you, thank you God...”
— Lady Gaga on the inspiration of Alice Cooper
Press Play
“Hello, hooray – let the show begin…”
Opening song on “Billion Dollar Babies”
“The late sixties and early seventies were kind of a breeding ground for exciting new sounds because easy listening and folk were kind of taking over the airwaves. I think it was a natural next step to take that blissful, easy-going sound and strangle the life out of it.”
— Alice Cooper
“I would rather be misunderstood than lose my independence.”
— Clyde Fitch
